Aloe Vera is a combination of powerful organic compounds, which is found inside the leaves of the Aloe Vera plant. The gel is a colorless, odorless, hydrocolloid with several natural beneficial substances. Today's consumers in the cosmetic, food, and beverage market are increasingly interested in healthy life-styles, a trend that has produced a skyrocketing demand for health-oriented products. The current worldwide popularity of Aloe Vera gel is an example of this trend. It was found that while 81 percent of consumers in the United States are aware of vitamins in products, an astonishing 78 percent of American consumers are aware of the presence of Aloe Vera.
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